Visual worlds for interiors, lifestyle brands & digital experiences
Art direction, brand storytelling, styling, ecommerce creative, and digital design — shaped by a background in hospitality interiors, startups, and consumer marketing.
Spaces
Hospitality interiors, FF&E, styling, photoshoots, and guest experience — rooms designed and told as stories.
Hospitality Interiors
Visual Storytelling for Design-Forward Hotels
Screens
Digital products, ecommerce flows, UI direction, and product storytelling — experiences built from brand voice to launch.
Stories
How ideas become campaigns, content, and customer connection.
Before my work moved into interiors and digital products, I built strategy for national consumer brands — translating research, audience behavior, and business goals into creative briefs, digital activations, social campaigns, commerce programs, and performance-minded storytelling. That foundation still shapes how I approach creative work today: start with the audience, define the feeling, and build the experience around what will make people care.
From insight to creative direction
Translating research, audience behavior, and business goals into creative briefs, campaign direction, and brand positioning — shaping how brands showed up across digital, social, commerce, and experiential channels.
Campaigns built for digital behavior
Digital activations, social strategy, influencer collaborations, and content ideas designed to drive engagement, sharing, and action.
Turning products into stories people understand
Merchandising and content strategy, product rationale, launch messaging, and customer journeys informed by purchase and consumer behavior.
Chevrolet
Positioning, creative briefs, innovation narrative
Lincoln
Community growth, sentiment, branded collaborations
Best Buy
Holiday sales, app downloads, social sharing
Gain
Commerce briefs, research, rebrand support
Havenly
Merchandising, social strategy, photoshoots
Spanno + Finial
Brand voice, launch messaging, product rationale
A creative partner across concept, story, and execution.
Kylee is an art director and creative strategist with a background spanning interiors, ecommerce, digital products, and consumer marketing — bringing those worlds together through visual storytelling, styling, product curation, and digital experiences.
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